When you say “fashion is a circle” is because, almost like a scientific experiment, nothing is created and nothing is lost – everything changes in it : you would have never thought to reuse the beloved leaders from your mothers and your grandmothers? You would never have dressed in style Beverly Hills 90210 with crop tops and high waisted jeans a few years ago? I think not, but there are times when some trends come back and become again the must.
In fashion, nothing is lost, even the fabrics: this is why some brands choose to revive the heads in a completely new look, with collections of so-called “reclaim” because “recalling” the old style or use the old leaders tissues. After all, we are in an era when vintage and used are extremely loved.
Visiting the site ASOS, for example, you can find the brand “Reclaim Vintage” that made this concept a real cult: “We rummaged around the world in search of rare fabrics and vintage patterns” – reads the the brand’s description – “with the 90-year prints and floral patterns retro, readjust it were to be made into shirts and sweatshirts vintage, alongside a whole collection of original garments true vintage”.
It is not only to flush out old clothes that can get back in fashion nowadays and, indeed, even setting trends, but also to collect old tissues and use them to create pieces of clothing from scratch. A recent example is the Reclaim collection of the British brand Topshop has created a whole range of clothes in a sustainable use of fabric scraps. The pieces of jersey, cotton and denim used should have been discarded, but instead have created a collection made up of versatile pieces and easy to match. The prices range between 22 and 125 US dollars and the line is also sold on e-shop brand.
Other brands have often chosen to use this the “recycle” philosophy for some of their collections: as G-Star Raw, whose S / S 2015 collections have been realized thanks to the collaboration with Parley for the Oceans from plastic fished in ‘ ocean and with the help of an exceptional signing, the singer and producer Pharrell Williams.
Even Adidas worked with Parley for the Oceans to provide a sports shoe with recycled materials found in the oceans.