In recent years, the awareness of where fashion comes from and how it is produced, has sharpened luckily some. Unfortunately one is in this development only at the beginning, so that the area eco fashion for many large companies is mainly a marketing tool. How much “good” is the Consciuos collection by H & M, do we let out, at this point and focus that the beautiful Vanessa Paradis is the new face of H & M conscious collection 2013.
She stressed that carefully selects, for which products and brands she model. Therefore she opted for the fashion made of organic cotton from H & M. Fair clothing is very important to you, and generally she love vintage style, because she buy environmentally friendly and likes to wiederverwende old clothes.
The conscious collection has been published regularly since the year 2011 and will be available from March 25 for the third time in the shops of the Swedish fashion giant. H & M itself admits that the collection in terms of environmental awareness yet long not everything is perfect. So would be certified and strictly control the organic cotton by independent institutes. Also, it was constantly striving to expand the range of organic colours, which unfortunately still not be possible at all with a satisfactory outcome. One would use already 270 environmentally friendly substances. Also a substance that is banned in one country will not used worldwide at H & M.